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Published on 17 January 2011

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New free information channel

teaser

Ingelheim, Germany, 17 January 2011 – Boehringer Ingelheim is now offering an additional online information channel.

Journalists and other interested users with a web-enabled mobile phone, iPhone, Blackberry, PDA or other mobile device now have fast access to selected, up-to-the-minute information from the research-driven pharmaceutical company.

Here is some of what can be found at http://mobile.boehringer-ingelheim.com

  • News Centre with press releases, media material, a conference calendar and media contacts
  • Corporate profile with information on the company’s 125-year history, its organisation and management
  • Global activities
  • Contact information

Parts of Boehringer Ingelheim’s global website have been adapted for small screens, lower bandwidths and mouseless navigation.

Automatic device detection enables the user’s particular handheld device to be identified allowing the display of images, text and navigation to be adapted for the specific device class.

This service is free of charge; users will only incur the fees charged by their mobile phone operator for internet access.



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