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Bayer HealthCare and the Kidney Cancer Association (KCA) have announced the European “Advances in Renal Cancer Journalists’ Award” 2010. The prize honors journalistic work, in which journalists cover the issue of renal cancer in a critical, but yet objective manner. It is endowed with the sum of Euro 7,500 and takes into account reports which have been published in print media, radio, television or film.
“Renal cancer is one of the most common malignant cancers worldwide with a significant unmet medical need. The objective of this award is to stimulate journalists to contribute publishing knowledge and understanding of renal carcinoma and report on current medical developments”, says Helmut Schäfers, Head of Corporate Communications Europe, Bayer HealthCare, Leverkusen, Germany.
“Media can play a crucial role in raising awareness of symptoms and risk factors of renal cancer among the public and in calling attention to new, diagnostic therapy options”, adds Carrie Konosky, Director of Development & Public Affairs, Kidney Cancer Association.
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