The Scottish government is to launch a new campaign highlighting the introduction of a number of key policies including reduced prescription charges.
The marketing blitz has been designed to raise awareness among Scots about a raft of new measures that begin to take effect from the start of April.
These include the reduction in prescription charges, an end to the £2,289 graduate endowment, and the council tax freeze for 2008/09.
As part of the initiative, posters and radio adverts will be used over the next few weeks to remind people that the policies are being brought in and how they will affect individuals.
The public information campaign about reduced prescription charges will start on 22 March.
The charges are set to drop from £6.85 to £5 from April, while prescription pre-payment certificates, which cover a person’s total prescription costs over the course of a year, will be reduced from £98.70 to £48.
The government has already revealed that further reductions are scheduled for both over the next three years, and it is planned they will be free from April 2011.
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