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Superdrug customers will no longer pay a mark-up on private prescriptions, the pharmacy has announced.
Viagra, cancer drugs, anti-malarials and antibiotics will all be included under the “transparent” new pricing regime as part of plans to overhaul the way private prescriptions are priced in the UK, Superdrug said.
The high street pharmacy said it hoped the new pricing system would have a knock-on effect on other outlets.
Superdrug superintendent pharmacist Martin Crisp said the move has also been made in order to bring private prescription pricing in line with NHS prescriptions.
“In the past, privately prescribed medicines have been priced as though any other product. However, we believe that medicines prescribed by a doctor, whether private or on the NHS, should be treated in the same way,” he said.
“We are changing our system to be more transparent. There are hundreds of thousands of private prescriptions issued every year and if everyone joined us and changed the way private prescriptions are priced this could save Britons tens of millions every year.”
Under the new system, consumers will make a typical saving of £4.70 on a prescription of four Viagra 100 mg, down from £28.20 to £23.50, £17.88 on an 84-tablet course of Propecia hair loss treatment, and a third of the cost of the contraceptive Yasmin, down from £47.75 to £31.63.
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